NPO Radio 5 - Je voelt je thuis

NPO Radio 5 asked us to create a simple concept to serve as the foundation for all their communication over the next two years. It revolved around coziness and homeliness.

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During the conceptualisation phase, I found inspiration in an old radio that I received from my grandpa. When I opened it up, the arrangement of little lights resembled a cozy living room. Together with Rogier Wieland (paper designer), we created some very cozy settings inside the radio—settings that capture the moment and feeling of listening to NPO Radio 5.

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Remarkably, the campaign is still going strong five years later, so I would consider that a success!